Managed outbound pricing
What WhiteLine costs, what the retainer covers, and how it compares with the other ways outbound agencies charge.
WhiteLine costs $3,000 to $4,000 a month, billed upfront as a flat retainer. The minimum term is one month, then month-to-month. There is no pay-per-meeting fee and no meeting guarantee.
- Typical retainer
- $3,000-$4,000 / month
- Billing
- Monthly, upfront
- Minimum term
- 1 month, then month-to-month
- Pricing model
- Flat retainer, not per meeting
What the retainer covers
WhiteLine runs everything before the sales meeting. Your team runs the meeting and everything after it.
| WhiteLine runs | Your team owns |
|---|---|
| ICP and segment refinement | Sharing ICP and offer knowledge |
| Offer and messaging refinement | Approving positioning and messaging |
| Data research, enrichment and list QA | Protecting calendar time for qualified conversations |
| Outreach on email, LinkedIn and phone | Attending the meetings |
| Reply handling and qualification | Demo, proposal, negotiation and close |
| Meeting booking and weekly reporting | Sales feedback for the next iteration |
How outbound agencies usually price
Most appointment setting and outbound agencies use one of three models. Each one changes what the agency is paid to optimise for.
| Model | How you pay | What it rewards |
|---|---|---|
| Monthly retainer | A fixed fee per month | A consistent process: research, messaging, testing and reporting |
| Pay per meeting | A fee for each meeting booked | Meeting volume, which can pull quality down if "meeting" is loosely defined |
| Hybrid | A lower base fee plus a per-meeting or performance fee | A mix of both, depending on how the performance part is defined |
WhiteLine uses a retainer. The reason is below.
Why there is no meeting guarantee
A meeting guarantee pushes an agency to book anyone who says yes. WhiteLine would rather book fewer, better meetings against a clear definition.
Qualified meeting: an ICP company, a relevant buyer, confirmed interest and an agreed meeting time. Booked and attended meetings are reported separately.
Who it is priced for
- B2B companies with 11-200 employees
- A typical annual contract value of $10,000 or more
- A monthly outbound budget of $2,000 or more
- Selling into the US and Canada, or the UK and Europe
It is not a fit for consumer products, deals under $10,000 a year, or teams without someone who can run the demo and close.
Pricing questions
How much does WhiteLine cost?
A monthly retainer, typically $3,000 to $4,000 depending on scope, billed upfront. The exact figure is agreed during the fit check.
Is there a long-term contract?
No. The minimum is one month. After that it runs month-to-month unless a longer term is agreed.
Do you charge per meeting?
No. WhiteLine uses a flat monthly retainer, not pay-per-meeting pricing, so the incentive is to book qualified meetings rather than as many meetings as possible.
Is there a guarantee on meetings?
No. Targets are set after initial validation as operating goals, never guarantees. Results depend on the offer, market and ICP fit.
What is included in the retainer?
ICP and messaging, data research and QA, outreach on email, LinkedIn and phone, reply handling, qualification, meeting booking and weekly reporting.