Your customers are already there.
We make sure they know who you are, why you matter and how to start a conversation. WhiteLine runs the outbound behind it, so your team sells instead of prospecting.
The problem
Pipeline stalls long before the first meeting.
Outbound isn't a marketing channel. It's a discipline: run daily, measured weekly, adjusted before it goes stale.
- Hiring SDRs takes months. The salary starts long before the pipeline does.
- DIY outreach spikes, then stalls. Without ICP discipline there's nothing to repeat.
- A list isn't pipeline. Your reps need prospects who agreed to talk.
Not a lead list. Not a LinkedIn bot. A managed system, run by people.
The system
Everything before the meeting is ours. The sale stays yours.
WhiteLine runs
ICP and messaging, data research and QA, outreach on email, LinkedIn and phone, reply handling, qualification, booking and weekly reporting.
Your team owns
Your offer knowledge, approval of messaging, a protected calendar, and the demo, proposal and close.
How it works
Five moves from a cold account to a booked conversation.
Every batch is monitored. Nothing goes out that hasn't been researched, checked and approved.
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Week 1
Define your ICP
We map accounts and buyer roles from your current customers, offer, market and sales goals.
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Week 2
Build and validate data
Target lists are researched, enriched and QA'd. Messaging is drafted and approved before launch.
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Weeks 3-4
Launch controlled outbound
Email, LinkedIn and calling, released in monitored batches rather than one big blast.
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Ongoing
Qualify the interest
Replies are triaged and qualified against agreed criteria before anything reaches your calendar.
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Every week
Book and report
Qualified meetings land on your calendar. Reports keep booked and attended meetings separate.
The proof
Who we've worked with, what they said, and the numbers to expect.
Who we've worked with
- Fera Genetics
- DashDevs
- Altum
What you see every week.
No black box. Every client gets the same report, with booked and attended meetings counted separately.
“Within just two months, we built a strong network of quality facility management contacts across the U.S. and booked meetings that turned into two job requests from major retail and restaurant clients in California.”
“We got a fully managed, controlled outbound process that integrated seamlessly with our team, covering research, strategy, content, copywriting, and SDR execution exactly the way we would have built it ourselves.”
- Result: accepted, replied or interested
- 10-20%
- Meetings
- 3-8
- SQLs (sales-qualified leads)
- 1-5
- Clients
- 0-2
Qualified meetings, cumulativeExample campaign
Typical ranges per 100 contacts reached. Results depend on the offer, market and ICP fit. The chart shows an example campaign.
The start
A few answers, then a fit check with the person who'll run your account.
Questions founders ask first
How much does it cost?
Engagements start with a pilot from $2,500: a full-cycle setup of research, strategy, copywriting and the SDR process in one place, plus AI-powered tooling. What comes after the pilot depends on the result you want and your scaling potential.
Who handles the sales call?
You do. WhiteLine books qualified meetings; your team runs the call, demo, proposal and close. We don't sell on your behalf.
How does this compare to hiring an SDR or doing it yourself?
What happens if the first month is weak?
We review weekly, not just at renewal. Soft early results lead to changes in targeting, messaging or channels before anyone concludes it's a fit issue.
What do you need from us to start?
ICP and offer knowledge, timely approval of positioning and messaging, a protected calendar and sales feedback.
See whether WhiteLine fits your outbound
Tell us about your ICP and offer. The fit check includes a free ICP review and 10 example target accounts from your market.
Tetyana Suprunova
Head of Outbound. Runs your account from ICP to booked meetings.
10+ years in social selling, outbound and account-based sales. Built and managed outbound systems that turn targeted prospects into sales conversations.
LinkedIn profile- 30 min
- Fit check with our team
- Free
- ICP review and 10 example accounts
- $2.5K
- Pilot to start, full-cycle setup
- 1 day
- Reply time if we don't book on the spot